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- W2340019005 abstract "This research as an inductive process of building conceptual understanding about the empirical issues of developing rural tourism according service quality criteria measurement, and arises the focus considering how marketing strategy contributes to the successful execution of proactive business strategy. The efficiency of quality management covers the implications about the consumers’ perceptions of rural tourism services. Special dimensions in rural tourism service quality measurement become the important match to evaluate the services content and to create originated supply for modern consumers. The implications of strategic marketing options as the object of service quality management serve to implement marketing strategy oriented into target market with variety of consumers’ expectations. The service companies acting in countryside face with the main problem – the implementation of marketing strategy implications for successful integration as business strategy. Service quality management effectiveness covers interdisciplinary perspective with implementation of special resources with their impact complexity to selected region. The main groups of rural tourism service quality measurement criteria are identified by empirical analysis: 1) management of human resources competence; 2) progressive technology implementation into service performance; and 3) administrative culture development for service quality management, - which impact the effectiveness of service quality management." @default.
- W2340019005 created "2016-06-24" @default.
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- W2340019005 date "2007-01-01" @default.
- W2340019005 modified "2023-09-26" @default.
- W2340019005 title "The empirical analysis of rural tourism service quality criteria for implementation strategic marketing options" @default.
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