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- W2340104772 abstract "This work aims to analyze one of the tourism elements that hasn’t been explored much by marketing experts, the product. Generally considered by professionals in various fields as a disclosure, promotion and sales tool, only recently has the field of marketing started to improve its knowledge of conception and analysis of products and services. Therefore, trying to identify and analyze the complexity of the tourism offer, this article suggests an adaptation of Lynn Shostack’s (1977) molecular model, one of the pioneers in the analysis of the offer of the service sector." @default.
- W2340104772 created "2016-06-24" @default.
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- W2340104772 date "1999-01-01" @default.
- W2340104772 modified "2023-09-27" @default.
- W2340104772 title "A OFERTA TURÍSTICA: UMA ABORDAGEM MERCADOLÓGICA THE TOURISM OFFER: A MARKETING APPROACH" @default.
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