Matches in SemOpenAlex for { <https://semopenalex.org/work/W23403310> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W23403310 abstract "This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and innovative flavor combinations. Having done many novel things to educate the market about the value of premium, organic and Fairtrade chocolate, Zotter consolidated its market position within the premium segment of the Austrian market for chocolate. The company only recently started to sell its product outside Austria. However, the time- and labor-intensive manufacturing process and the high prices of Zotter chocolates limit the scalability of the company, even though the founder desires to grow. While the founder has many ideas for the firm, it is not clear which path would be optimal for the kind of growth he desires. The case provides students an opportunity to discuss how entrepreneurs create markets for novel products, and how they can consolidate their position.Learning Objective:To demonstrate to students how entrepreneurs create markets for novel products, and how they can consolidate their position." @default.
- W23403310 created "2016-06-24" @default.
- W23403310 creator A5020567813 @default.
- W23403310 creator A5068123049 @default.
- W23403310 creator A5081570433 @default.
- W23403310 creator A5085985187 @default.
- W23403310 date "2010-02-22" @default.
- W23403310 modified "2023-09-23" @default.
- W23403310 title "Zotter Living by Chocolate" @default.
- W23403310 hasPublicationYear "2010" @default.
- W23403310 type Work @default.
- W23403310 sameAs 23403310 @default.
- W23403310 citedByCount "1" @default.
- W23403310 countsByYear W234033102013 @default.
- W23403310 crossrefType "posted-content" @default.
- W23403310 hasAuthorship W23403310A5020567813 @default.
- W23403310 hasAuthorship W23403310A5068123049 @default.
- W23403310 hasAuthorship W23403310A5081570433 @default.
- W23403310 hasAuthorship W23403310A5085985187 @default.
- W23403310 hasConcept C10138342 @default.
- W23403310 hasConcept C119857082 @default.
- W23403310 hasConcept C144133560 @default.
- W23403310 hasConcept C162324750 @default.
- W23403310 hasConcept C162853370 @default.
- W23403310 hasConcept C198082294 @default.
- W23403310 hasConcept C2524010 @default.
- W23403310 hasConcept C2776291640 @default.
- W23403310 hasConcept C33923547 @default.
- W23403310 hasConcept C41008148 @default.
- W23403310 hasConcept C54750564 @default.
- W23403310 hasConcept C90673727 @default.
- W23403310 hasConceptScore W23403310C10138342 @default.
- W23403310 hasConceptScore W23403310C119857082 @default.
- W23403310 hasConceptScore W23403310C144133560 @default.
- W23403310 hasConceptScore W23403310C162324750 @default.
- W23403310 hasConceptScore W23403310C162853370 @default.
- W23403310 hasConceptScore W23403310C198082294 @default.
- W23403310 hasConceptScore W23403310C2524010 @default.
- W23403310 hasConceptScore W23403310C2776291640 @default.
- W23403310 hasConceptScore W23403310C33923547 @default.
- W23403310 hasConceptScore W23403310C41008148 @default.
- W23403310 hasConceptScore W23403310C54750564 @default.
- W23403310 hasConceptScore W23403310C90673727 @default.
- W23403310 hasOpenAccess W23403310 @default.
- W23403310 hasRelatedWork W1549842862 @default.
- W23403310 hasRelatedWork W185723003 @default.
- W23403310 hasRelatedWork W203382549 @default.
- W23403310 hasRelatedWork W2097274746 @default.
- W23403310 hasRelatedWork W2185560572 @default.
- W23403310 hasRelatedWork W2222166733 @default.
- W23403310 hasRelatedWork W2399698797 @default.
- W23403310 hasRelatedWork W254017130 @default.
- W23403310 hasRelatedWork W2564043619 @default.
- W23403310 hasRelatedWork W2591878906 @default.
- W23403310 hasRelatedWork W2611153497 @default.
- W23403310 hasRelatedWork W2771779310 @default.
- W23403310 hasRelatedWork W3034813054 @default.
- W23403310 hasRelatedWork W3112721126 @default.
- W23403310 hasRelatedWork W3182035627 @default.
- W23403310 hasRelatedWork W3190529577 @default.
- W23403310 hasRelatedWork W3197001211 @default.
- W23403310 hasRelatedWork W3200091093 @default.
- W23403310 hasRelatedWork W53435509 @default.
- W23403310 hasRelatedWork W2555162999 @default.
- W23403310 isParatext "false" @default.
- W23403310 isRetracted "false" @default.
- W23403310 magId "23403310" @default.
- W23403310 workType "article" @default.