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- W2340374932 abstract "ABSTRACTUnderstanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination position..." @default.
- W2340374932 created "2016-06-24" @default.
- W2340374932 creator A5036671239 @default.
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- W2340374932 date "2016-03-11" @default.
- W2340374932 modified "2023-10-18" @default.
- W2340374932 title "Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints" @default.
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- W2340374932 doi "https://doi.org/10.1080/10548408.2016.1141154" @default.
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