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- W2340462018 abstract "Markus Heidingsfelder and Min Tesch, directors. Rem Koolhaas: A Kind of Architect . Arthouse Films, New York, 2010, DVD, 97 mins., $19.95, http://www.arthousefilms online.comDuring the past decade, it became clear that the postmodern belief in the death of the author as a narrative construct was greatly exaggerated. As architects realized the marketing value of the authorial persona—labeled the “starchitect” by the media culture of a boom economy—the critical and historiographical tools of recent disciplinary accounts of architectural practice after World War II have become increasingly divorced from the public representation of architects and their practice.1 Still, the same architects who have marketed themselves as brands and their work as singular objects for public consumption have proven willing, within the profession, to acknowledge the team effort required to produce such brands and objects.2 In retrospect, the death of the author failed to predict the brand value of what Michel Foucault has called the “author-function” in a globalized market for architectural products.3Rem Koolhaas: A Kind of Architect , a film by Markus Heidingsfelder and Min Tesch, examines the consequences of this discursive split as it applies to the work of a single firm, the Office for Metropolitan Architecture, and its principal, Rem Koolhaas. An office like OMA would seem to be especially relevant to a broader assessment of the celebrity culture of the starchitect. No recent practice has more effectively exploited the tensions inherent in this image construction, in which the aura of singular authorship is required as a public mask over the contingent nature of practice. S, M, L, XL famously declared itself dedicated to making “disclosures about the conditions under which architecture is now produced,” an expose confirmed by the introductory sequence to the book, in which photographs of office detritus are overlaid with charts of OMA’s workforce, turnover, income, and expenditure.4 Given OMA’s exploitation of both mystifying and demystifying rhetoric about the nature of architectural practice, however, …" @default.
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- W2340462018 date "2012-06-01" @default.
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- W2340462018 title "Review: Rem Koolhaas: A Kind of Architect by Markus Heidingsfelder and Min Tesch" @default.
- W2340462018 doi "https://doi.org/10.1525/jsah.2012.71.2.242" @default.
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