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- W2340778003 abstract "Why do consumers do what they do? A general agreement among researchers, as apparent for example in the volumes of Ratneshwar, Mick (2005), is that consumer behavior is goal-directed." @default.
- W2340778003 created "2016-06-24" @default.
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- W2340778003 date "2009-02-17" @default.
- W2340778003 modified "2023-09-24" @default.
- W2340778003 title "Goal Construct in Consumer Behavior" @default.
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