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- W2341460719 abstract "Various approaches of relationship marketing school of thought to customer loyalty and its’ formation are being analyzed in the article. Factors that have been determined by scientists and that affect consumer behaviour and loyalty are discussed. The logic of the impact of the factors determined on customer loyalty formation is provided." @default.
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- W2341460719 date "2008-01-01" @default.
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- W2341460719 title "Customer loyalty formation: relationship marketing aspects" @default.
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