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- W2341511396 abstract "This paper reports on the use of recent activity flags to exclude inactive cell phone telephone numbers from being worked. Utilizing a high-effort survey appended with recent activity flags from both Targus and Marketing Systems Group’s Cell-WINS, we find that between 5 and 6 percent of cell phone households would be excluded by utilizing these appends. Furthermore, the bias inherent in excluding either Targus “unknown” sample or Cell-WINS “inactive” sample is near negligible in dual-frame surveys. Excluding such sample can reduce the amount of labor hours needed for telephone interviewing by as much as 20 percent. As with the adoption of list-assisted techniques for landline samples, we find that using recent activity flags substantially improves survey interviewing productivity rates without causing a meaningful increase in bias." @default.
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- W2341511396 date "2014-02-01" @default.
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- W2341511396 title "The Use of Recent Activity Flags to Improve Cellular Telephone Efficiency" @default.
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- W2341511396 doi "https://doi.org/10.29115/sp-2014-0002" @default.
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