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- W2341595050 abstract "This research examines the structure and internal organization of public relations (PR) consultancies and agencies operating in Spain. Results show that size, type and specialization grade influence agency’s charts and hierarchy. Although in the past specialization by PR techniques and client sectors were the main criteria followed by managers in order to organize internal departments inside agencies; the findings suggest that the economic crisis and the new communication paradigm are causing some changes. Firstly, agencies are reinforcing their teams focused on Crisis Communication, Financial Communication and Corporate Communication. Secondly, the technological evolutions and the increasing connectivity are encouraging the consolidation of 2.0 Communication departments. At the same time, new types of agencies are appearing; positioning themselves by offering integrated communication services to their clients. These agencies adopt different organization charts; with teams structured surround the communication process steps (planning, strategy definition, idea generation, execution)." @default.
- W2341595050 created "2016-06-24" @default.
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- W2341595050 date "2014-01-01" @default.
- W2341595050 modified "2023-09-27" @default.
- W2341595050 title "Size or flexibility? Organizational structure of the PR consultancies operating in Spain" @default.
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