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- W2342088048 abstract "TheInternethascausedimportantchangesin all level of journalistic business. Also, the offer and demand of digital newspapers is increasing remarkablyinthelastyears.Bearinginmindthe scarce of literature about Internet readers’ behaviour,thisresearchanalyzesthekeyfactors that influence on users’ attitude to electronic newspapers.Theresultsallowustonotetherole playedbytheperceivedaddedvalueandcost,as well as personal abilities of users. Thus, man agementshouldpotentatethepossibilitiesofdig italmedium,inordertoincreasethepositiveattitude to the readership in the electronic channel and to differentiate the digital offer versus the conventionalnewspapers.Moreover,theyshould simplifytheuseoftheirwebsitestoincreasethe potential market’ size with less familiarized readers." @default.
- W2342088048 created "2016-06-24" @default.
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- W2342088048 date "2009-01-01" @default.
- W2342088048 modified "2023-10-01" @default.
- W2342088048 title "FACTORES DETERMINANTES DE LA ACTITUD HACIA LOS PERIÓDICOS DIGITALES* DETERMINANTS OF ATTITUDE TOWARDS DIGITAL NEWSPAPERS" @default.
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