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- W2342159774 abstract "This special issue on “Research Methodologies for Macromarketing” focuses on how we investigate macromarketing phenomena, the ways we “know” about macromarketing. This introduction considers the difficulty of macromarketing research and introduces the seven papers in the special issue. I would like to thank the authors and reviewers for this special issue. They have worked together in a constructive manner to produce seven strong articles related to the special issue topic." @default.
- W2342159774 created "2016-06-24" @default.
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- W2342159774 date "2015-12-23" @default.
- W2342159774 modified "2023-09-27" @default.
- W2342159774 title "Introduction to the Special Issue on Research Methodologies for Macromarketing" @default.
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- W2342159774 doi "https://doi.org/10.1177/0276146715623616" @default.
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