Matches in SemOpenAlex for { <https://semopenalex.org/work/W2343399778> ?p ?o ?g. }
- W2343399778 abstract "As mobile messaging apps e.g., WhatsApp are becoming increasingly popular with the widespread adoption of smart phones, competition to gain a larger user-base gets more intense among app providers. To win the competition by leveraging their user bases, messaging app providers pursue a platformization strategy through which they offer a variety of services e.g., games, shopping, etc. to their messaging app users. The main objective of this study is to gauge the effect of the platformization strategy on the messaging app users. To do so, we first identify several factors e.g., perceived network size, innovativeness, service variety and convenience to locate services that can characterise the platformization strategy. We then develop a research model that focusses on the effects of the factors on users' intention to continue to use messaging apps. This research model is tested with data collected from 148 users through an online questionnaire survey. The results of data analysis using structural equation modelling through partial least square PLS approach suggest that perceived network size and perceived innovativeness of services have significant effects on the users' continuance of intention to use mobile messaging apps." @default.
- W2343399778 created "2016-06-24" @default.
- W2343399778 creator A5023173849 @default.
- W2343399778 creator A5047313842 @default.
- W2343399778 date "2016-01-01" @default.
- W2343399778 modified "2023-09-27" @default.
- W2343399778 title "Effects of platformization strategy on continuance intention of mobile messaging apps" @default.
- W2343399778 cites W1521321289 @default.
- W2343399778 cites W1553816956 @default.
- W2343399778 cites W1578907434 @default.
- W2343399778 cites W1598833883 @default.
- W2343399778 cites W1607031738 @default.
- W2343399778 cites W1608836379 @default.
- W2343399778 cites W1721421031 @default.
- W2343399778 cites W1742284111 @default.
- W2343399778 cites W1791587663 @default.
- W2343399778 cites W1975590663 @default.
- W2343399778 cites W1979422830 @default.
- W2343399778 cites W1980569376 @default.
- W2343399778 cites W1988598027 @default.
- W2343399778 cites W1996133315 @default.
- W2343399778 cites W2014160057 @default.
- W2343399778 cites W2015220538 @default.
- W2343399778 cites W2016714856 @default.
- W2343399778 cites W2018668985 @default.
- W2343399778 cites W2024669346 @default.
- W2343399778 cites W2026635038 @default.
- W2343399778 cites W2029439678 @default.
- W2343399778 cites W2034170327 @default.
- W2343399778 cites W2034610811 @default.
- W2343399778 cites W2046752514 @default.
- W2343399778 cites W2053931398 @default.
- W2343399778 cites W2058927356 @default.
- W2343399778 cites W2073545558 @default.
- W2343399778 cites W2085225290 @default.
- W2343399778 cites W2090317466 @default.
- W2343399778 cites W2101288668 @default.
- W2343399778 cites W2101699735 @default.
- W2343399778 cites W2102580393 @default.
- W2343399778 cites W2104554137 @default.
- W2343399778 cites W2106096361 @default.
- W2343399778 cites W2106158509 @default.
- W2343399778 cites W2137906974 @default.
- W2343399778 cites W2142851485 @default.
- W2343399778 cites W2170440506 @default.
- W2343399778 cites W2171515724 @default.
- W2343399778 cites W2171920216 @default.
- W2343399778 cites W2911640042 @default.
- W2343399778 cites W3124218744 @default.
- W2343399778 cites W3124612129 @default.
- W2343399778 doi "https://doi.org/10.1504/ijmc.2016.076290" @default.
- W2343399778 hasPublicationYear "2016" @default.
- W2343399778 type Work @default.
- W2343399778 sameAs 2343399778 @default.
- W2343399778 citedByCount "3" @default.
- W2343399778 countsByYear W23433997782017 @default.
- W2343399778 countsByYear W23433997782019 @default.
- W2343399778 crossrefType "journal-article" @default.
- W2343399778 hasAuthorship W2343399778A5023173849 @default.
- W2343399778 hasAuthorship W2343399778A5047313842 @default.
- W2343399778 hasConcept C108827166 @default.
- W2343399778 hasConcept C116537 @default.
- W2343399778 hasConcept C119857082 @default.
- W2343399778 hasConcept C136197465 @default.
- W2343399778 hasConcept C136764020 @default.
- W2343399778 hasConcept C144133560 @default.
- W2343399778 hasConcept C154945302 @default.
- W2343399778 hasConcept C15744967 @default.
- W2343399778 hasConcept C162853370 @default.
- W2343399778 hasConcept C18903297 @default.
- W2343399778 hasConcept C2780081655 @default.
- W2343399778 hasConcept C2780378061 @default.
- W2343399778 hasConcept C2988145974 @default.
- W2343399778 hasConcept C41008148 @default.
- W2343399778 hasConcept C518677369 @default.
- W2343399778 hasConcept C71104824 @default.
- W2343399778 hasConcept C77805123 @default.
- W2343399778 hasConcept C86803240 @default.
- W2343399778 hasConcept C91306197 @default.
- W2343399778 hasConceptScore W2343399778C108827166 @default.
- W2343399778 hasConceptScore W2343399778C116537 @default.
- W2343399778 hasConceptScore W2343399778C119857082 @default.
- W2343399778 hasConceptScore W2343399778C136197465 @default.
- W2343399778 hasConceptScore W2343399778C136764020 @default.
- W2343399778 hasConceptScore W2343399778C144133560 @default.
- W2343399778 hasConceptScore W2343399778C154945302 @default.
- W2343399778 hasConceptScore W2343399778C15744967 @default.
- W2343399778 hasConceptScore W2343399778C162853370 @default.
- W2343399778 hasConceptScore W2343399778C18903297 @default.
- W2343399778 hasConceptScore W2343399778C2780081655 @default.
- W2343399778 hasConceptScore W2343399778C2780378061 @default.
- W2343399778 hasConceptScore W2343399778C2988145974 @default.
- W2343399778 hasConceptScore W2343399778C41008148 @default.
- W2343399778 hasConceptScore W2343399778C518677369 @default.
- W2343399778 hasConceptScore W2343399778C71104824 @default.
- W2343399778 hasConceptScore W2343399778C77805123 @default.
- W2343399778 hasConceptScore W2343399778C86803240 @default.
- W2343399778 hasConceptScore W2343399778C91306197 @default.
- W2343399778 hasLocation W23433997781 @default.
- W2343399778 hasOpenAccess W2343399778 @default.