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- W2343919034 abstract "Under the impact of the new media, advertising revenue of the traditional media are undergoing a sharp decline. The excessive reliance on advertising revenue is now becoming the Achilles heel of the traditional paper media. Therefore, it is imperative to get rid of the dependence on the advertising revenue, and innovate the profit mode for the traditional paper media in the digital age. This work is to seek out the profit sally port of the traditional paper media from the perspective of the 4P marketing strategy." @default.
- W2343919034 created "2016-06-24" @default.
- W2343919034 creator A5043588271 @default.
- W2343919034 date "2016-01-01" @default.
- W2343919034 modified "2023-09-27" @default.
- W2343919034 title "On Profit Mode of Chinese Traditional Paper Media in Digital Age" @default.
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- W2343919034 doi "https://doi.org/10.2991/icesame-16.2016.179" @default.
- W2343919034 hasPublicationYear "2016" @default.
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