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- W2344431115 abstract "In the study, cognitive behavior questionnaire survey was conducted from the emotional dimension of color. The intentions of study include 1) discussing characters of the color schemes of car interior, and 2) testing how the gender, car type and color tone affect the car interior from emotional dimension. By cognitive questionnaire, the response of participants to the car types and the color schemes of car interior was surveyed. It’s found from the test that the attention, valence and arousal of the “vivid color” are higher than that of “light color, dark color and neutral color”. But the purchase demand on “neutral color” is higher than that of the others." @default.
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- W2344431115 date "2015-10-01" @default.
- W2344431115 modified "2023-09-28" @default.
- W2344431115 title "A STUDY ON EMOTION DIMENSIONS EVOKED BY COLOR SCHEMES FROM CAR INTERIOR" @default.
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