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• W2345211412 abstract "Bu calismanin temel amaci, web tabanli kullanici inovasyon araclari kullanimi ile firma yenilikciligi arasindaki iliskiyi arastirmaktir. Bunun yani sira calismada, birlikte kullanilan inovasyon araclarinin ve yenilikciligi tetikleyen araclarin ortaya cikartilmasi hedeflenmektedir. 2014 yili Fortune ilk 500 Turkiye listesinde yer alan ve son tuketiciye yonelik urun ve hizmet ureten 61firma calismamizin orneklemini olusturmaktadir. Hipotezler korelasyon analizi ile test edilmis olup, arastirma sorulari ise FP-Buyume algoritmasiyla analiz edilmis ve birliktelik kurallari elde edilmistir. Bulgular, arastirmaya konu olan web tabanli kullanici inovasyon araclarindan sadece bazilarinin firma yenilikciligi ile iliskili oldugunu ortaya koymaktadir. Birliktelik kurallarindan elde edilen bulgular ise, yeni urun gelistirme sureclerinde, “kullanicilar tarafindan olusturulan sanal topluluklari” ve “pazar istihbarat hizmetlerini” birlikte kullanan firmalarin %71’inde; yalnizca “pazar istihbarat hizmetlerini” kullanan firmalarin %65’inde yenilikciligin tetiklendigini isaret etmektedir. Bilgimiz cercevesinde bugune kadar, web tabanli kullanici inovasyon araclari ve firma yenilikciligi arasindaki iliskinin incelendigi bir calisma yazinda bulunmamaktadir. Ulkemizde ve dunyada artan inovasyon calismalari goz onune alindiginda, bu calismanin akademik alandaki en onemli katkisi, tuketim urunleri icin firma yenilikciligini pozitif yonde etkileyen her bir aracin ortaya cikarilarak, soz konusu iliskiye ampirik kanit saglayan oncu bir girisim olmasidir. Web tabanli kullanici inovasyon araclari, firmalara, inovasyon sureclerine kullanicilari entegre ederek, kullanicilar tarafindan olusturulan degerin yaratilmasinda onemli katkilarda bulunmaktadir. Bu sebeple, kullanilacak araclarin dogru olarak secilmesi firmalarin yenilikcilik kapasitelerini arttirarak deger yaratmalari icin de buyuk onem tasimaktadir. Bu anlamda bu calismanin firmalar acisindan da faydali olmasi beklenmektedir" @default.
• W2345211412 created "2016-06-24" @default.
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• W2345211412 date "2016-04-29" @default.
• W2345211412 modified "2023-09-27" @default.
• W2345211412 title "Relationship Between Web Based User Innovation Tools and Firms’ Innovativeness" @default.
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• W2345211412 doi "https://doi.org/10.16953/deusbed.48963" @default.
• W2345211412 hasPublicationYear "2016" @default.
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