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- W2345378082 abstract "Substantial literature exists to support the growing importance of focus group research, having been around for decades. Its ubiquity under the scholarship radar is not in doubt while the analyses of findings commonly seen are scholarly and significantly sophisticated. However, these analyses have been found to be limited in scope for fresh adopters of the focus group method, non-literate beneficiaries of research findings and business people who are critically averse to lengthy textual statements about outcomes. This article introduces the use of symbols as a means of analyzing responses from small focus group discussions. It attempts to demonstrate that using symbols can substantially assist in the prima facie determination of perceptions from a focus group membership, its patterns of agreement and disagreement, as well as the sequence of its discussions." @default.
- W2345378082 created "2016-06-24" @default.
- W2345378082 creator A5088250297 @default.
- W2345378082 date "2016-05-01" @default.
- W2345378082 modified "2023-10-05" @default.
- W2345378082 title "Using Symbols and Shapes for Analysis in Small Focus Group Research" @default.
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- W2345378082 doi "https://doi.org/10.46743/2160-3715/2016.2388" @default.
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