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- W2345607066 abstract "Executive SummaryThe goal of this dissertation is to, explore and determine factors that may have been influential, in the reason as to why some companies in the international clothing and fashion industry, have experienced progress in the Russian market, while others have not only stagnated, but also withdrawn from the market all together.The outline of the report will begin with a section of Russia’s external and internal market conditions. This will create a platform of insight and knowledge, from which an analysis can be conducted, of four chosen companies; H&M, Bestseller, Mango and IC Company. The results of the four analysed companies will be compared to each other, in order to reveal any plausible connections between the theoretical factors and the four companies’ progression on the Russian market.The culminate in a conclusion, followed by consideration regarding what may be further investigated and analysed in relation to the conclusion of this dissertation. However, before all this, a chapter regarding the impact of various unknown variables will be conducted. The internal and external market conditions of Russia will be compiled through a modified PEST(K)L analysis, incorporating the element of corruption, along with an analysis of Michael E. Porter’s 5 Forces. Through this, it is concluded that a strong degree of solidity are of great importance, in order for the companies to better face the challenges accompanied by the volatile Russian economy. From the knowledge acquired through the market analysis, and the analysis of the four chosen companies, parallels and coherencies have been determined. It is suggested in the dissertation, that these include; 1) strategy of entrance, 2) distribution channels, 3) segmentation, targeting and positioning, and 4) International Brand recognition. Finally, the rapport concludes that there exist plausible coherences between the four chosen companies and the question of why some companies have experienced progress in the Russian market, while others have not. These four reasons however, are not final results, due to the uncertain nature of the factors that exist in the market, which can never fully be accounted for." @default.
- W2345607066 created "2016-06-24" @default.
- W2345607066 creator A5063297915 @default.
- W2345607066 date "2015-01-01" @default.
- W2345607066 modified "2023-09-24" @default.
- W2345607066 title "Rusland - Et studie i det russiske marked og dets faktorer.; Russia - A study of the russian market and its factors." @default.
- W2345607066 hasPublicationYear "2015" @default.
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