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• W2345739189 abstract "Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non-bump past advertisements, present-focused advertisements) × 2 (age group: Generation X, late-stage baby boomers) between-subject design. Results show that advertisements for a fictional camera brand (i.e., Optimax) that focus on a bump year (i.e., 15–24 years) have more diachronic relevance than advertisements from either a non-bump past year or present-focused advertisements. In addition, advertisements focused on bump years elicit greater intent to purchase the advertised product than non-bump past and present-focused advertisements. Analyses show that intent to purchase the product is fully mediated by diachronic relevance of the bump-year advertisement. These effects hold across both age groups.Copyright © 2016 John Wiley & Sons, Ltd." @default.
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• W2345739189 date "2016-01-22" @default.
• W2345739189 modified "2023-09-26" @default.
• W2345739189 title "Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent" @default.
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• W2345739189 doi "https://doi.org/10.1002/acp.3210" @default.
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