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- W2345857319 abstract "This paper adopts a qualitative method to study influencing factors, expands the field research, processes data based on factor analysis, and finally finds out primary factors that influence online buying decision. On the basis of primary factors, it builds up an evaluation system for B2C e-commerce websites to assess the representatives in each industry. The assessment results include current situation of China’s B2C e-commerce websites and their advantages and disadvantages. In terms of those findings, targeted strategies and recommendations are proposed to promote the development of China’s e-commerce websites." @default.
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- W2345857319 date "2016-03-31" @default.
- W2345857319 modified "2023-09-27" @default.
- W2345857319 title "Evaluation of China’s B2C E-commerce Website: An Analysis of Factors that Influence Online Buying Decision" @default.
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- W2345857319 doi "https://doi.org/10.14257/ijmue.2016.11.3.14" @default.
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