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- W2346025710 abstract "Over the last couple of decades, one of the most significant trends in the global audiovisual market has been the growth of sports coverage. This has gone hand in hand with the general commercialisation of sport and has developed at an ever increasing pace since the worldwide liberalisation of audiovisual markets. The expansion of sports media, television in particular, has made sport omnipresent in most, if not all, countries. Just as significantly, the ever increasing demand of broadcasters for sports programming has produced a ‘sports-media-business’ nexus that is largely built upon the widespread appeal of sport. In effect, the enormous popularity of sport has become a substantial economic resource and this has driven the economy of professional sport in such a way that it is now heavily reliant upon the income generated by television, sponsoring and merchandising. Fuelled by technological developments in broadcasting and communications more generally, this repackaging of sport as a commodity has expanded into a global business that effectively functions as a specialised division of the entertainment industry. Most clearly, the economic impact of sports media on society is reflected in the substantial (mostly television) audience ratings for sports programming, the explosion of sports media outlets, and the multibillion dollar value of broadcast contracts and sponsorship deals." @default.
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- W2346025710 date "2013-01-01" @default.
- W2346025710 modified "2023-09-23" @default.
- W2346025710 title "The Sports-Media-Business Complex" @default.
- W2346025710 doi "https://doi.org/10.1057/9781137360342_2" @default.
- W2346025710 hasPublicationYear "2013" @default.
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