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- W2346254733 abstract "This chapter focuses on how a market researcher can have a greater impact on decision making within an organisation. It is recommended that to make this transition, market researchers should recognise that new methods and skills are required. In summary, market researchers are now expected to make a greater contribution to business. Innovative methods are required to deliver greater insight and knowledge to business. Methods such as virtual workspaces, customer insight laboratories, segmentation houses, and storytelling add distinct flavour and colour to market research outcomes. Market researchers need to get into a businesses' mindset of how key insights need to be delivered." @default.
- W2346254733 created "2016-06-24" @default.
- W2346254733 creator A5065550235 @default.
- W2346254733 date "2012-01-02" @default.
- W2346254733 modified "2023-09-25" @default.
- W2346254733 title "The Changing Role of the Researcher" @default.
- W2346254733 cites W2095526780 @default.
- W2346254733 doi "https://doi.org/10.1002/9781119208044.ch19" @default.
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