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- W2347276111 abstract "From consumers' points of view,and based on the Attribution Theory and the Disconfirmation of Expectations Model,this paper discusses consumers' responds to Corporate Social Responsibility(CSR) and establishes a model of consumers' responds to CSR activities.It shows that the consumers' perceived CSR is negatively affected by self-interest attributions while it's positively affected by altruistic.Through disconfirmation of expectations,expected CSR negatively affects consumers' evaluations of corporate and its products,while perceived CSR positively affects consumers' evaluations of corporate and its products." @default.
- W2347276111 created "2016-06-24" @default.
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- W2347276111 date "2009-01-01" @default.
- W2347276111 modified "2023-09-23" @default.
- W2347276111 title "The Synthetic Analysis of Corporate Social Responsibility Based on Consumers' Viewpoints" @default.
- W2347276111 hasPublicationYear "2009" @default.
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