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- W2347362246 abstract "From the perspective of the virtual community members,the is divided into two types,the interaction and the human-human interaction,to observe the impact of on and trust,and trust onrelease and willingness.Empirical study finds that the usefulness of perception of human-machine has a significant influence on emotional trust,which does not apply in the feasibility of perception;two dimensions of trust also have a significant impact on release willingness and access willingness.Fur ther more,emotional trust has a bigger impact on release willingness than access willingness does,which is in turn for cognitive trust." @default.
- W2347362246 created "2016-06-24" @default.
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- W2347362246 date "2011-01-01" @default.
- W2347362246 modified "2023-09-23" @default.
- W2347362246 title "The Relationship Among the Interaction,Trust and Participation Willingness in a Virtual Brand Community" @default.
- W2347362246 hasPublicationYear "2011" @default.
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