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- W2347470639 abstract "With the advancement of the higher education marketability,the competitions between universities become intense day by day.The university develops the marketing,which is inevitably a request for the socialistic market economy development.From the service marketing theory of higher education and the theory's connotation,this paper analyzes the significance of universities' introducing the service marketing theory,and proposes a strategy to promote the university competitiveness from the aspect the service marketing theory." @default.
- W2347470639 created "2016-06-24" @default.
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- W2347470639 date "2006-01-01" @default.
- W2347470639 modified "2023-09-23" @default.
- W2347470639 title "How to Improve the Competitiveness of the Higher Education Service Marketing" @default.
- W2347470639 hasPublicationYear "2006" @default.
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