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- W2347472833 abstract "Ambush marketing always happens in sports events.The official sponsor's right is infringed by the ambush marketers.The paper gives examples for anti-unfair-competition law regulating ambush marketing abroad and points out that anti-unfair-competition law grants the rights to the official sponsors for stopping ambush marketing and asking for compensation.This regulation has theoretical supporting from the third party's infringing upon creditor's right.The paper suggests the tort responsibility of the ambush marketers can be defined by like hood of confusion standard." @default.
- W2347472833 created "2016-06-24" @default.
- W2347472833 creator A5057988612 @default.
- W2347472833 date "2009-01-01" @default.
- W2347472833 modified "2023-09-23" @default.
- W2347472833 title "Discussion on Anti-unfair-competition Law Regulating Ambush Marketing" @default.
- W2347472833 hasPublicationYear "2009" @default.
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