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- W2347608963 abstract "OBJECTIVE:To study pharmaceutical marketing innovation strategies as a reference for Chinese pharmaceutical manufacturing enterprises to boost their marketing competitiveness.METHODS:Strategies for pharma marketing innovation were proposed through analyzing the characteristics of consumers in China.RESULTS CONCLUSIONS:It is suggested that consumer-targeting marketing strategies,through innovation in idea,market,product,service and organization,be diversified and adopted by Chinese pharmaceutical manufacturers." @default.
- W2347608963 created "2016-06-24" @default.
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- W2347608963 date "2007-01-01" @default.
- W2347608963 modified "2023-09-28" @default.
- W2347608963 title "Strategies of Marketing Innovation for Pharmaceutical Manufacturers in China" @default.
- W2347608963 hasPublicationYear "2007" @default.
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