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- W2347668322 abstract "In the modern market with keen competition,the service gradually becomes the core of marketing and the marketing weapon that can create most values.This paper has analyzed some successful cases about cross-cultural service marketing of western multinational companies,and discussed their tactics and experiences of achieving success.Then this paper has put forward some suggestions to Chinese companies in their cross-cultural service marketing." @default.
- W2347668322 created "2016-06-24" @default.
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- W2347668322 date "2007-01-01" @default.
- W2347668322 modified "2023-09-24" @default.
- W2347668322 title "The Experiences on the Cross-cultural Service Marketing of the Western Multinational Companies and Suggestions to Chinese Companies" @default.
- W2347668322 hasPublicationYear "2007" @default.
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