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- W2347767170 abstract "In a simulated real credit evaluation environment of Tmall,this paper give an answer of what is the difference between product-attribute online review and service-attribute online review on the perceived helpfulness,and there are 377 personnel involving in the experiment. Through the empirical analysis,this paper finds the product-attribute review is more important than the service-attribute review,and comparing with the low-quality-review,the high-quality-review is more suitable for this conclusion. And the other result is that not all the high-quality-review is more helpful than low-quality-review,it is correct when the review is about product,which extends the theory of online review helpfulness." @default.
- W2347767170 created "2016-06-24" @default.
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- W2347767170 date "2015-01-01" @default.
- W2347767170 modified "2023-09-26" @default.
- W2347767170 title "The Difference between Product-attribute Online Review and Service-attribute Online Review on the Perceived Helpfulness" @default.
- W2347767170 hasPublicationYear "2015" @default.
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