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- W2347767530 abstract "The evaluation on sporting goods brand is an important component of sporting intangible asset evaluation.This paper analyzed the interbrand evaluation method,current international significant evaluation method from the meaning and evaluation of brand asset value of sporting goods and put forwarded the financial evaluation method suiting to China condition.The financial evaluation method was derived from improved and innovated method of Interbrand evaluation,and introduced a financial index about excessive profit of sporting goods brand.Based on characteristic and situation of China sporting goods industry,the brand strength of China sporting goods selected several critical factors from the aspects of brand market,brand customer and brand enterprises to evaluate brand.The brand asset value of China sporting goods can reflect real value through derived evaluation method." @default.
- W2347767530 created "2016-06-24" @default.
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- W2347767530 date "2006-01-01" @default.
- W2347767530 modified "2023-09-26" @default.
- W2347767530 title "Discussion on Financial Evaluation Method of Brand Asset Value of Sporting Goods in China" @default.
- W2347767530 hasPublicationYear "2006" @default.
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