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- W2347944802 abstract "The ladies' underwear market is focused in Shanghai.in order to reveal a general character of the consumer,the AIOV(A-Action、I-Interest、O-Opinion、V-View) analysis method is used to investigate consumer cluster in this target market.From the survey,the market chance is found and then a new couple's underwear brand is set up which named as NZ and make an effective market merchandising,such as survey on ladies' underwear consumers in Shanghai,the analysis of the competing brands,the market launching plan,the line design and development and so on.A better-integrity forecasting overture-type strategy of setting up character brand and merchandising are definitely concluded, which initiating from the market fashion trends and consumer needs." @default.
- W2347944802 created "2016-06-24" @default.
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- W2347944802 date "2006-01-01" @default.
- W2347944802 modified "2023-09-23" @default.
- W2347944802 title "The merchandising of underwear for people in Shanghai" @default.
- W2347944802 hasPublicationYear "2006" @default.
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