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- W2348438238 abstract "Under the background of strengthening cultural construction of the insurance sector,how to objectively evaluate the effect of insurance enterprise's culture construction in our country,and furthermore to find the focus of the culture construction ? This paper took the enterprise culture construction situation of the property and life insurers of Hubei province as research projects and adopted the OCQ model as an empirical analysis. The study indicated:( 1) there were significant differences between the corporate culture construction effects of the property industry and the life insurance industry,and participants had a higher opinion on the effect of the property insurance sector;( 2) whether the company leadership attached great importance to the cultural construction made a difference;( 3)gender,age,seniority and length of service in the insurance industry didn't affect their evaluation on the effects of culture construction,but their educational level had great impacts on their evaluation. The study provided a new method to evaluate the effectiveness of the insurance enterprise culture construction,and offered new ideas for further strengthening the insurance industry's corporate culture construction." @default.
- W2348438238 created "2016-06-24" @default.
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- W2348438238 date "2014-01-01" @default.
- W2348438238 modified "2023-09-25" @default.
- W2348438238 title "The Evaluation on Insurer's Corporate Culture Construction based on OCQ Model" @default.
- W2348438238 hasPublicationYear "2014" @default.
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