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- W234861753 abstract "One of the most important goals in marketing is to realize the highest profit by applying appropriate means to optimize the process of acquiring customers. In order to assist the marketer in making marketing decision, this paper introduces a stochastic dynamic programming model for the process of acquiring customers. It is actually a stochastic multistage decision process, whose state space consists of granularized information on customers and whose transitions are controlled by marketing actions. Then it shows how to control this process using fuzzy constraints and how to characterize the goal of maximizing profit by a fuzzy set. After an introduction to dynamic programming under fuzziness this paper further presents a new model of fuzzy dynamic programming to solve the decision problem for a stochastic system with implicitly given termination time." @default.
- W234861753 created "2016-06-24" @default.
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- W234861753 date "2000-01-01" @default.
- W234861753 modified "2023-10-05" @default.
- W234861753 title "Fuzzy Stochastic Multistage Decision Process with Implicitly Given Termination Time" @default.
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- W234861753 doi "https://doi.org/10.1007/978-3-7908-1841-3_29" @default.
- W234861753 hasPublicationYear "2000" @default.
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