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- W2348627874 abstract "The global operations of transnational corporations make brand increasingly globalization, design,manufacture,and raw materials have condensed brand,there are tough brands competitions between domestic enterprises and multinational corporations in many country.So,country of brand on the impact of buyer's brand attitude become worthy of exploration.In this paper,empirical studies have explored the country of brand how to influent Chinese automobile buyers brand attitude.The result reveal country of brand involved in the cue of informative recognition,preference and belief of buyer's brand to influence buyers brand attitude formation,which plays a key role in the degree of brand personality unique acceptance,and only in the situation when brand personality awareness,recognition of personality unique and acceptance interact in building process of buyer's brand attitude,buyers can only establish positive attitude toward one brand." @default.
- W2348627874 created "2016-06-24" @default.
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- W2348627874 date "2009-01-01" @default.
- W2348627874 modified "2023-09-23" @default.
- W2348627874 title "Research on Influence of Country-of-Brand toward Chinese Automobile Buyer's Brand Attitude" @default.
- W2348627874 hasPublicationYear "2009" @default.
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