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- W2348655770 abstract "In recent years,consumers personal and property injury increase because of inappropriate promotion.Although government has adopted a series of acts that normalize enterprises sales promotion,but sales promotion hurt forms are difficult to define because they are various.Based on relevant studies at home and abroad,through case analysis,the paper expounds concept and classification of sales promotion harm crisis and countermeasures,which on the one hand,enrich the content of marketing security study,on the other hand,make enterprises get better understanding on direct negative effects that sales promotion harm brings out so that enterprises can regulate their own sales promotion acts and lay down more effective decision-making." @default.
- W2348655770 created "2016-06-24" @default.
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- W2348655770 date "2009-01-01" @default.
- W2348655770 modified "2023-09-26" @default.
- W2348655770 title "Promotion Injury Crisis and Its Countermeasures-Empirical Analysis Based on Chain Supermarket" @default.
- W2348655770 hasPublicationYear "2009" @default.
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