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- W2348828614 abstract "Pun as one of the rhetorics is often used in advertising discourse.Pun in advertisement can cause humor and amusement in listeners or readers and then promote the products of the advertisement.In addition to its rhetoric function,it has the ability of textual cohesion,which in advertising discourse is achieved through the way of reference cohesion,lexical cohesion and contextual cohesion.This cohesive ability and effects are supported by the theory of textual cohesive force.It is useful to research the textual cohesive ability of pun for choosing and organizing pun in advertising discourse." @default.
- W2348828614 created "2016-06-24" @default.
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- W2348828614 date "2009-01-01" @default.
- W2348828614 modified "2023-09-25" @default.
- W2348828614 title "On the Textual Cohesive Ability of Pun in Advertising Discourse" @default.
- W2348828614 hasPublicationYear "2009" @default.
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