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- W2349217029 abstract "It is argued that with the rise of people's living standards and their cultural qualities, the consumption of commodities with better cultural grades has become a fashion and trend. Cultural change indecates the change of consumption patterns, which brings about marking opportunities. Consequently, to increase the cultural qualities of new products has become a key factor of successful marketing." @default.
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- W2349217029 date "2001-01-01" @default.
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- W2349217029 title "On a new concept of marking culture" @default.
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