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- W2349353184 abstract "Three levels of cultural marketing practice are elaborated. The role cultural marketing plays in developing enterprises in the product level is illustrated with the example of Xifeng Liquor; its role in bringing brand prestige into play in the brand level is shown with the example of Wong Lo Kat; it role in achieving business objectives is analyzed through probing into Haier strategies. The objective of the paper is to promote the application of cultural marketing in reality." @default.
- W2349353184 created "2016-06-24" @default.
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- W2349353184 date "2010-01-01" @default.
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- W2349353184 title "Practical Application of Cultural Marketing in Enterprises" @default.
- W2349353184 hasPublicationYear "2010" @default.
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