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- W2349406218 abstract "Because brand plays the important role in the market operation process of an enterprise,it is the true responsible entity of corporate social responsibility.The so-called corporate social responsibility is actually social responsibility based on corporate brand.Brand social responsibility is defined as,in the specific sociocultural situation,the extent to which societal expectation regarding the brand's implementation about social responsibility in the interaction process with every stakeholder is satisfied or exceeded.Its dimensions include economic responsibility,legal responsibility,ethical responsibility,philanthropic responsibility and relationship responsibility.The impact of brand social responsibility on sustainable development includes the core influence through changing consumers' values and behaviors and the networks influence through adjusting corporate stakeholders' values and business activities." @default.
- W2349406218 created "2016-06-24" @default.
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- W2349406218 date "2014-01-01" @default.
- W2349406218 modified "2023-09-25" @default.
- W2349406218 title "Brand Social Responsibility and Its Influence on Sustainable Development" @default.
- W2349406218 hasPublicationYear "2014" @default.
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