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- W2349546054 abstract "Regarding sports as a creative industry, the issue concerning the advertising effect of sports, a cultural brand in modern society, was discussed in the article. Emphasis was especially put on how to make a good use of the cultural brand of 2008 Beijing Olympic Games, so that the advertising effect of sports in social development was fully exploited." @default.
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- W2349546054 date "2005-01-01" @default.
- W2349546054 modified "2023-09-25" @default.
- W2349546054 title "The Advertising Effect of Sports as a Creative Industry and Cultural Brand" @default.
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