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- W2349649473 abstract "As the significantly development of information technology,the retail companies have accumulated a huge amount of data which may be potentially valuable but currently untapped.In the face of changing competitive environment,the use of advanced technologies such as data mining to tap the potential knowledge and its decision-made-supporting application has a crucial implication for retailer in rational marketing mix,cost reduction,improvement of customer satisfaction and loyalty,and eventually the raise of competitiveness.The paper has put an emphasis on conceptually introduction for the practical applications of association rules in marketing mix.The efforts are dedicated to be as the references for rational marketing mix of retail enterprises." @default.
- W2349649473 created "2016-06-24" @default.
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- W2349649473 date "2007-01-01" @default.
- W2349649473 modified "2023-09-28" @default.
- W2349649473 title "THE APPLICATION OF ASSOCIATION RULES IN RETAIL MARKETING MIX" @default.
- W2349649473 hasPublicationYear "2007" @default.
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