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- W2349724419 abstract "It's crucial for foreign language colleges and universities to make efforts to create a institutional brand and to maintain and renew it,to make good use of the mutiple positive effects of the brand in a era of brand management.To meet goals above totally,the following points must be keep in mind:to balance different kind of value the brand has;to foster more characteristic brand;to cultivate more positive brand culture;to improve competitiveness of the brand." @default.
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- W2349724419 date "2012-01-01" @default.
- W2349724419 modified "2023-09-27" @default.
- W2349724419 title "On Optimizating the Brand Effects of Foreign Language Colleges and Universities" @default.
- W2349724419 hasPublicationYear "2012" @default.
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