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- W2349778835 abstract "OBJECTIVE: To discuss the strategy of comparative advertisement use in medical profession. METHODS: The excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward. RESULTSCONCLUSIONS: The use of comparative advertisement in a practical, rational and innovative way helps advertisement to play its potentials." @default.
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- W2349778835 date "2005-01-01" @default.
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- W2349778835 title "Strategy of Comparative Advertisement Use in Medical Profession" @default.
- W2349778835 hasPublicationYear "2005" @default.
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