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- W2350042513 abstract "Based on the newsboy, the influence of risk-averse is analyzed which could affect the retailer's order decision. Several SCM risk analysis models are compared and think that certainty equivalence method is effective. Exponential utility function is used to risk quantitative analysis. Through cer- tainty equivalence, stochastic utility is transformed into certainty utility and the risk factor can be expressed in the revenue function for decision make. The optimal order quantity will decrease because of risk-averse and it will continuously decrease along with the increasing inclination of risk-averse. Finally, the optimal order quantity of retailer with risk-averse and risk-neutral is compared through numerical test." @default.
- W2350042513 created "2016-06-24" @default.
- W2350042513 creator A5058584634 @default.
- W2350042513 date "2010-01-01" @default.
- W2350042513 modified "2023-09-23" @default.
- W2350042513 title "Risk-Averse Retailer's Optimal Order Decision Analysis Based on Certainty Equivalence" @default.
- W2350042513 hasPublicationYear "2010" @default.
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