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- W2350147951 abstract "Internet media should commit broader responsibilities beyond law and regulation requirement,especially in the following issues,e.g.guidance of public opinion,news authenticity,social issues,expression of public opinion,internet culture,eligible content,intellectual property rights and philanthropy.The main factors that result in the lack of social responsibility in internet media are internet externality,uncertainty of business mode,the lack of rule and incentive mechanism,and asymmetric information,etc.The commitment of internet media in social responsibility comes from not only the self-regulation but also social constraint.CSR promoting mechanism of internet media should be constructed on the basis of the combination of voluntary and mandatory.Effective incentive mechanism can be formed by the construction of self-regulation,cooperation,information,rule and monitor mechanism,and then social responsibility will become a voluntary and rational choice of internet media." @default.
- W2350147951 created "2016-06-24" @default.
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- W2350147951 date "2010-01-01" @default.
- W2350147951 modified "2023-09-23" @default.
- W2350147951 title "The Research on Promoting Mechanism of CSR of internet media" @default.
- W2350147951 hasPublicationYear "2010" @default.
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