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- W2350455368 abstract "Unaided Ad Awareness is one of the important norms on advertising effectiveness evaluation.The article,based on English advertisements analysis from the perspective of cognitive psychology (attention and memory theory),explores strategies on how to improve the unaided ad awareness.The exploration provides guidance on ad-making." @default.
- W2350455368 created "2016-06-24" @default.
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- W2350455368 date "2011-01-01" @default.
- W2350455368 modified "2023-09-27" @default.
- W2350455368 title "A Cognitive Psychology Approach:Strategies on Unaided Ad Awareness" @default.
- W2350455368 hasPublicationYear "2011" @default.
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