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- W2350674565 abstract "The Logit model has been widely adopted by western marketing researchers when they are trying to apply ecnometric models in analyzing consumer's choice.This paper introduces Logit model and apply it to the consumer's brand choice of domestic appliances.It is assumed that Logit model is a very useful model in doing markeing research since it reveals lots of quantitative information for both academic researchers and marketing practitioners." @default.
- W2350674565 created "2016-06-24" @default.
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- W2350674565 date "2006-01-01" @default.
- W2350674565 modified "2023-09-23" @default.
- W2350674565 title "The Application of Logit Model to Marketing Econometric Research on Consumer's Brand Choice of Domestic Appliances" @default.
- W2350674565 hasPublicationYear "2006" @default.
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