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- W2350812595 abstract "In conventional retailing channels,the manufacturers not only use small retailers but also large retailers to reach final consumers. Large retailers always gain more power in the whole supply chain.With the advent of network economy,more and more manufacturers have chosen to rely on direct marketing to redesign conventional retailing channels in order to gain more profit.In this context,the study will focus on two parts:(1) how the direct marketing affects the retailing channels where large retailers exist;(2) under what conditions can the manufacturer use direct marketing to gain more profit." @default.
- W2350812595 created "2016-06-24" @default.
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- W2350812595 date "2007-01-01" @default.
- W2350812595 modified "2023-09-28" @default.
- W2350812595 title "Effect of direct marketing on retailing channels where large retailers exist" @default.
- W2350812595 hasPublicationYear "2007" @default.
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