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- W2351409188 abstract "Like other kinds of translations, translation of brand names is not only a code switch between two languages,but a transformation of culture and social conventions. As cosmetics,it also includes cultural factors, which imposes a more severe standard on the sense of beauty. Therefore, apart from following language laws, the translation of cosmetics brand names must pay attention to such non - linguistic factors as gender, age and culture of the customers. Only in this way can the translated cosmetics brand names achieve the perfect linguistic unity of sound, form and meaning in order to improve the competition of the cosmetics and attract more customers." @default.
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- W2351409188 date "2006-01-01" @default.
- W2351409188 modified "2023-09-23" @default.
- W2351409188 title "The Analysis of Translation of Cosmetics Brand Names from Social Characteristics" @default.
- W2351409188 hasPublicationYear "2006" @default.
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