Matches in SemOpenAlex for { <https://semopenalex.org/work/W2351609348> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2351609348 abstract "Being different from the existing literature on holiday economy,this study explores the effect of holidays on consumer's purchase behavior empirically on the basis of consumer's purchase records of retailer scanner data with micro-econometric methods. Using beer as a representative of seasonal goods,the category analysis indicates that its sales are significantly seasonal and holidays are the demand peaks. Applying the Multinomial Logit Model to the consumer's purchase records,this study finds that price and discount are the main factors that affect consumer's purchase decision,and that consumer's willingness to pay for discount goes up significantly during holidays. Therefore,with the same amount of discount,more sales can be obtained in holidays than in non-holidays." @default.
- W2351609348 created "2016-06-24" @default.
- W2351609348 creator A5032265358 @default.
- W2351609348 date "2014-01-01" @default.
- W2351609348 modified "2023-09-25" @default.
- W2351609348 title "The Effect of Holidays on Consumer's Purchase Behavior——A Micro-econometric Study Based on Scanner Data" @default.
- W2351609348 hasPublicationYear "2014" @default.
- W2351609348 type Work @default.
- W2351609348 sameAs 2351609348 @default.
- W2351609348 citedByCount "0" @default.
- W2351609348 crossrefType "journal-article" @default.
- W2351609348 hasAuthorship W2351609348A5032265358 @default.
- W2351609348 hasConcept C105795698 @default.
- W2351609348 hasConcept C112698675 @default.
- W2351609348 hasConcept C117568660 @default.
- W2351609348 hasConcept C138885662 @default.
- W2351609348 hasConcept C144133560 @default.
- W2351609348 hasConcept C149782125 @default.
- W2351609348 hasConcept C162324750 @default.
- W2351609348 hasConcept C162853370 @default.
- W2351609348 hasConcept C175444787 @default.
- W2351609348 hasConcept C180075932 @default.
- W2351609348 hasConcept C23213687 @default.
- W2351609348 hasConcept C2776035688 @default.
- W2351609348 hasConcept C2777364431 @default.
- W2351609348 hasConcept C2778738759 @default.
- W2351609348 hasConcept C2984393311 @default.
- W2351609348 hasConcept C2991860356 @default.
- W2351609348 hasConcept C3018006300 @default.
- W2351609348 hasConcept C33923547 @default.
- W2351609348 hasConcept C41895202 @default.
- W2351609348 hasConceptScore W2351609348C105795698 @default.
- W2351609348 hasConceptScore W2351609348C112698675 @default.
- W2351609348 hasConceptScore W2351609348C117568660 @default.
- W2351609348 hasConceptScore W2351609348C138885662 @default.
- W2351609348 hasConceptScore W2351609348C144133560 @default.
- W2351609348 hasConceptScore W2351609348C149782125 @default.
- W2351609348 hasConceptScore W2351609348C162324750 @default.
- W2351609348 hasConceptScore W2351609348C162853370 @default.
- W2351609348 hasConceptScore W2351609348C175444787 @default.
- W2351609348 hasConceptScore W2351609348C180075932 @default.
- W2351609348 hasConceptScore W2351609348C23213687 @default.
- W2351609348 hasConceptScore W2351609348C2776035688 @default.
- W2351609348 hasConceptScore W2351609348C2777364431 @default.
- W2351609348 hasConceptScore W2351609348C2778738759 @default.
- W2351609348 hasConceptScore W2351609348C2984393311 @default.
- W2351609348 hasConceptScore W2351609348C2991860356 @default.
- W2351609348 hasConceptScore W2351609348C3018006300 @default.
- W2351609348 hasConceptScore W2351609348C33923547 @default.
- W2351609348 hasConceptScore W2351609348C41895202 @default.
- W2351609348 hasLocation W23516093481 @default.
- W2351609348 hasOpenAccess W2351609348 @default.
- W2351609348 hasPrimaryLocation W23516093481 @default.
- W2351609348 hasRelatedWork W1842353842 @default.
- W2351609348 hasRelatedWork W1983989695 @default.
- W2351609348 hasRelatedWork W2022595143 @default.
- W2351609348 hasRelatedWork W2025714135 @default.
- W2351609348 hasRelatedWork W2029044678 @default.
- W2351609348 hasRelatedWork W2046038871 @default.
- W2351609348 hasRelatedWork W2046498562 @default.
- W2351609348 hasRelatedWork W2079760662 @default.
- W2351609348 hasRelatedWork W2104349528 @default.
- W2351609348 hasRelatedWork W2122834375 @default.
- W2351609348 hasRelatedWork W2145816408 @default.
- W2351609348 hasRelatedWork W2289626947 @default.
- W2351609348 hasRelatedWork W2362085248 @default.
- W2351609348 hasRelatedWork W2375196425 @default.
- W2351609348 hasRelatedWork W2436818654 @default.
- W2351609348 hasRelatedWork W2513247035 @default.
- W2351609348 hasRelatedWork W2748041621 @default.
- W2351609348 hasRelatedWork W2951805952 @default.
- W2351609348 hasRelatedWork W3123495358 @default.
- W2351609348 hasRelatedWork W2058404651 @default.
- W2351609348 isParatext "false" @default.
- W2351609348 isRetracted "false" @default.
- W2351609348 magId "2351609348" @default.
- W2351609348 workType "article" @default.