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- W2351640811 abstract "Regional brand is the valuable intangible assets of the region,and it has great significance for the acceleration of the regional economy.Regional image is the important way to develop regional brand differentiation and to enhance the regional brand competitiveness.Through the study on the regional brand strategy and the regional image,the paper explores the developmental route of regional brand." @default.
- W2351640811 created "2016-06-24" @default.
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- W2351640811 date "2008-01-01" @default.
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- W2351640811 title "On Regional Image and Regional Brand" @default.
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